Blog
Welcome to our blog: here we share insights, news, and inspiration from the world of color and fashion.
The Shift in Brands’ Production Strategy
Our in-house color lab, Edge Paints, is a clear example of the new direction Astra is taking.
A concrete response to a new need: only what’s needed, when it’s needed, for those who need it. The shift in production strategies adopted by major Brands.
The Psychology Behind Color Choices in the Fashion Industry
Coloris an emotional and behavioral language.
It is the first message a product conveys, even before it is touched or worn. Some studies show that color accounts for between 62% and 90% ofthe initial judgment of a product.
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